Why promotional items often end up in a drawer (and Mr Clipr doesn't)

Everyone has a drawer with promotional pens, USB sticks or cheap bags that are never used. Companies invest in these items, but the effect on brand perception is often limited. The Mr Clipr was deliberately designed to break that pattern.

The problem with many promotional items

Traditional giveaways often have no direct function in the recipient's daily life. A pen is easily replaced, and a USB stick has been made redundant by cloud storage. Without a clear, repeated use, the item quickly loses its value and soon disappears from view.

Why the Mr Clipr works differently

The Mr Clipr solves a concrete, familiar inconvenience: holding a drink while you actually want your hands free. Because that problem comes up again and again, at festivals, at drinks, while walking, the Mr Clipr stays in use instead of disappearing into a drawer after one use.

Repeated brand visibility

Every time the Mr Clipr is used, the client's logo is visible. That creates repeated exposure to your brand instead of a one-off impression. Also read our page about the Mr Clipr as a corporate gift for more about this added value.

What this means for the cost per contact

If you set the purchase cost of a promotional item against the number of times it is actually seen or used, an item that disappears into a drawer scores poorly. A product that is used regularly, such as the Mr Clipr, actually delivers a lower cost per use.

A lesson that goes beyond this one product

The principle behind the Mr Clipr applies more broadly to promotional items in general: the more closely an item matches an existing, recurring need of the recipient, the greater the chance that it will keep being used. That is exactly the question agencies and companies should ask themselves before choosing a new giveaway, rather than only looking at price or design.

From practice

Several companies and organisations have already used the Mr Clipr as a promotional item.

Want to experience the difference yourself?

See the personalisation options on the page for businesses and find out what a functional promotional item can do for your brand.

A promotional item is only as good as the function it offers, and that function is exactly what the Mr Clipr is built on.